This is meaningful and helps search engines and visitors understand what your page is about. You also get a chance to add keywords to your URL. Keywords help people find content on search engines. Categories on the same level within a parent category are sometimes called ‘sibling’ categories. For instance, the Announcements and SEO Tools are sibling categories here. Here, News is a category, with the Announcements as child categories.
- You can add a new category and subcategory to the report hierarchy.
- If you haven’t changed your widgets from the ones that WordPress puts there by default, you should see the Categories widget block already in place.
- WordPress also allows you to easily change the /category/ prefix of your category URLs.
- These two brief glimpses of two firms illustrate three lessons that apply more generally to those with ambitions to create new categories or subcategories.
- Aside from the default category widget block, you can also create custom category menu links using the WordPress navigation menu.
The Chrysler minivan, first introduced in 1982 as the Plymouth Voyager (pictured) and Dodge Caravan, sold over 200,000 units in the first year and over 12 million to date. Iacocca had the chance to implement his vision when he became CEO of Chrysler after being fired from Ford. Chrysler had just introduced a front wheel car, had no station wagon business, and was in financial crises — desperate for a new model.
Navigation menu
WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s). Here you can enter the prefix you would like to use and click on the ‘Save Changes’ button to store your changes. Simply go to the Settings » Permalinks page from the WordPress admin panel and scroll down to the ‘Category base’ section. For a regular category, you don’t need to select anything from the Parent Category dropdown.
Alternatively, you can also use the FV Top Level Categories plugin. Simply install the plugin and it will remove the word ‘category’ from your category archive pages’ URLs. The ‘category’ prefix in your category URLs doesn’t add any benefit to your SEO. WordPress also allows you to easily change the /category/ prefix of your category URLs. This method also lets you edit the slug (URL) for your categories. You can delete and rename categories and give them a description.
Creating Categories
Similarly, you can also go to Posts » Categories to add child categories. Simply go to Posts » Categories and add your new category. This is handy if you want to create all your categories before adding content. Having said that, let’s take a look at how to add both regular categories and child categories in WordPress. However, be aware that you can’t resize the Name column to improve the view of nested subcategories in the Category List.
Using categories and subcategories can help your readers find the content they’re most interested in and improve your website’s SEO rankings. Organize your knowledge base https://bookkeeping-reviews.com/ articles into categories and subcategories to make it easy to navigate. You can also use tags to improve your search results and help your users find the right articles.
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They also help you develop a proper site structure that is meaningful and semantic. With a knowledge base, you can allow your customers to self-help themselves, thus reducing your customer support by up to 60%. Furthermore, you can also have your team get instant answers to the questions they need without having to email themselves all using knowledge base software.
Marketing professionals are hard wired to build and manage brands. The key here is the management of the image of and preference to the new categories and subcategories. Just as a brand sometimes needs multiple identities so might categories or subcategories. The new minivan subcategory had another identity for UK business buyers. And Enterprise created different perceptions of its subcategory for drivers, insurance companies, and fleet owners. Chrysler would enjoy a full 16 years with no viable competitor.
About creating a new category
During this long period, Hertz, Avis and the rest focused on the large, profitability business traveler who travels by plane. In WordPress, your posts can be organized into different categories and tags. You can even create subcategories for further organization.
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However, you might also have articles about the best places to eat in New York City, Los Angeles, Chicago, and more. This is where you can use child or subcategories. Then ‘United States’ can become a parent category and the cities can become child categories.
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New categories are added to the bottom of the list in the hierarchy
view. Each new subcategory is added to the bottom of its corresponding
category. There needs to be a strategic vision that reflects a true unmet need and has the commitment of a dedicated CEO. That means that there is a well-defined target audience with a https://bookkeeping-reviews.com/how-do-i-create-a-new-category-or-subcategory/ distinct value position that is differentiated, meaningful, and deliverable. Both Chrysler and Enterprise delivered vision with supporting CEO commitment. Next let’s look at Enterprise rent-a-car, started in 1962 with 17 vehicles in St. Louis and the customer insight that people needed cars when theirs was being repaired.
